Bupa Expands its First Day Case Network “Direct Access for You (DAY)”
Hong Kong，09 Dec 2019
Bupa Expands its First Day Case Network “Direct Access for You (DAY)”
Offering High-quality Clinical Eye Procedures
Bupa Hong Kong, the leading health insurance specialist, today announced the expansion of the Bupa Direct Access for You (DAY) programme to its new EyeDAY partnership, following the launch of the Bupa DAY programme in July with its first EndoscopyDAY offering. The EyeDAY partnership now offers Bupa members a seamless customer experience with one-stop eye specialist services and high-quality cashless treatments for clinical eye procedures.
Hong Kong continues to report long waiting times for specialist appointments in the public healthcare system. Patients may have to wait for as long as three years for a consultation with an eye specialist at an outpatient clinic depending on their condition1, while more than 47,000 people are currently on the waiting list for elective cataract surgery in public hospitals2. Given the high occupancy rate in the public hospital system, the increasing availability of day surgery services will help to save time3 and relieve the heavy burden on many hospitals.
With Bupa EyeDAY, customers can receive common types of eye procedures, such as floater correction, glaucoma surgery and retinal detachment surgery, much more convenient at a private day case centre with high quality treatment. The programme offers customers access to seven eye specialty centres around Hong Kong providing professional day case treatments4.
Bupa customers choosing one of the centres in the EyeDAY network are entitled to:
- Simplified process before and after an eye procedure
Bupa members simply present their Bupa medical card, personal identification document and a valid doctor referral letter when receiving specified eye procedures from our on-site network specialists in every EyeDAY centre, with no extra hassle as their specialist doctors will help them pre-authorise with Bupa, while customers can enjoy cashless treatment.
- Efficient and convenient treatment
Customers no longer need to endure lengthy hospital stays after undergoing clinical eye procedures. Instead, they can choose their preferred centre location in Hong Kong and return home after receiving their results on the same day.
- High quality and professional care
All EyeDAY centres are equipped with modern procedure rooms with hospital-grade amenities and facilities to provide the highest level of personalised care to customers. All centres fulfill specific government requirements and standards for eye procedures4 and have been accredited by specialist Bupa teams to ensure high quality and patient safety.
“We are excited to expand the Bupa DAY programme by introducing a designated network of EyeDAY centres to our members who are looking for high quality, safe and effective eye surgical care,” said Dr. SiNing Zhao, Medical Director, Bupa Hong Kong. “The expansion of day case treatment entails a change in mindset we have seen the introduction of the Bupa DAY programme bring confidence to our customers when choosing day case treatments. Our EndoscopyDAY, which was launched back in July, has now grown to include all endoscopic procedures and even more centres. Now, we are launching EyeDAY, tailored to our members’ eye care needs. Going forward, we will continue to grow our DAY programme to cover broader medical services with different specialties, bringing more choices and convenience to benefit our customers.”
For more information on Bupa’s EyeDAY centres, please visit our website at https://www.bupa.com.hk/en/customer-care/eyeday.
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1Hospital Authority – Waiting time for new case booking at eye specialist out-patient clinics. 30 September 2019: https://www.ha.org.hk/visitor/ha_visitor_index.asp?Content_ID=214197&Lang=ENG&Dimension=100&Parent_ID=10053&Ver=HTML
2Hospital Authority – Elective cataract surgery. 30 September 2019: https://www.ha.org.hk/visitor/ha_visitor_text_index.asp?Parent_ID=214172&Content_ID=214184
3Relative to the waiting time in Hong Kong public hospitals in general
4Members can access a designated list of EyeDAY centres subject to policy eligibility.
5Department of Health, Hong Kong Academy of Medicine. Core Standards for Day Procedure Centres. April 2018.
Bupa – A global healthcare specialist
Bupa began in the UK in 1947. We fund healthcare around the world and run clinics, hospitals, dental centres, care homes, and more. With no shareholders, we reinvest our profits to provide more and better healthcare for customers.
Bupa is UK’s largest health insurer.* In Hong Kong, we are known as the health insurance specialist. We have gained the trust of more than 400,000 individuals, and 3,200 companies including major corporations in public utility and telecom industry. We have provided quality health insurance for Hong Kong’s civil servants for more than 20 years.
Bupa also provides primary care services through Quality HealthCare Medical Services (QHMS), one of Hong Kong’s largest private clinic networks.
* Source: LaingBuisson Health Cover UK Market Report 15th Edition, published 16 October 2018, in terms of market share by premium income among private medical insurance providers
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Ruder Finn Asia
Charlene Wan Tel.: +852 2201 6438 Email: wanc@RuderFinnAsia.com Jessica Wong Tel.: +852 2201 6433 Email: wongj@RuderFinnAsia.com Winky Chow Tel.: +852 2201 6474 Email: chowc@RuderFinnAsia.com |
Bupa (Asia) Limited Corporate Affairs Annie Jin Tel.: +852 2517 5724 Email: annie.jin@bupa.com.hk
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